When you have been asked to host an event, it can seem like a massive challenge that requires effort, money and time investing in it. Why would you bother? It can be tempting to give up on your event ideas, but it’s such an important part of a company’s marketing strategy. Events help to connect with customers and reinforce your brand awareness. So, what’s the easiest way to market your event to the largest number of people – Facebook. With 550 million potential customers, any company not using Facebook is missing out big time.
Advertising your event on this social media platform helps encourage people to attend and helps you to target the best attendees for your event theme or purpose. Here are some tips on how to promote and market your event using Facebook:
Your event can be anything from a huge outdoor gathering to a smaller, more exclusive virtual event. With Facebook, you have the opportunity to create your event using their platform, share the details far and wide and boost advertising to reach even more potential attendees. For help promoting and running your next event, contact Events Agency Dublin, http://davisevents.ie/
The first step is the creation of your event. There are some important things to consider making sure the event appeals to those you are seeking to attract. This is the first thing that users will see, so it’s important to make it catchy and memorable. It needs to be both informative and interesting. A brief but compelling name and effective images will make the most impact. Images should be related to the theme, original and consistent with your brand.
Think about adding clear and concise event information so as many people as possible are able to attend. People will want to know what the event is about, where it is, how to get there and who will be appearing.
Facebook Ads are another handy tool for guaranteeing maximum attendance for your event. You’ll reach way more users who are interested in what you have to offer, they will engage with your event more, share information about with friends and interact with it, such as purchasing online tickets.
Using Facebook Ads Manager, you’ll want to be clear about the objective of the advertising campaign. Engagement is probably high on your list of objectives and so you’ll want to focus on Event Responses. You’ll then be given options to tailor the type audience you want to reach. You’ll also need to set the budget and optimisation, so work out beforehand how much you can spend to best optimise this campaign.