The gig and side hustle culture is becoming more and more accepted these days. With the internet being a great platform for artists and freelancers what are mostly just ideas have become a reality. Young entrepreneurs have been making waves with their innovative content and straight to consumer approach. But, what about you? Are you a graphic artist, musician, performer? What can you do to spread the word about what you do?
One answer is mass production. Does that sound too corporate? Well, it isn’t. There are many self-published and self-produced content makers that do this on their own and have seen some great success. But, if you are still not sure about it, let’s break it down for you.
Real World Items Instead of Digital Content
As we mentioned, the internet is a great platform to spread the word about your projects. That is because of the many people who use it. But, the internet is more of a file cabinet instead of a billboard. The driving point of the internet these days is “on-demand” content. If you are a new artist, there is very little demand for your stuff. That is why having your material available in the real world is vital as it creates buzz.
If you are a graphic designer giving 10 of your friends a t-shirt that they can wear around is already free advertising. If you are a musician having samples in a USB or CD to give away to a few dozen people is a good way to ensure someone hears your stuff.
Creating Demand Through Real Connections
Sharing your content in the real world creates a buzz. If you don’t know where to go to share though, there are many ways. As an independent creative what you can do is go to conventions or open mics or other similar platforms. Some famous stand-up comedians would go to an open mic and at the end of the show would thank each member of the audience and then give them a cd of a sample of his work.
This does two things; first is it gives you a genuine connection with people thus creating your crowd. Also, they associate with something nice. Now, where can you get mass produced CDs? Well, http://implant.com.au/ is a good choice. They don’t just cover CDs; they also make shirts and other products.
Investing in Yourself is Believing in Yourself
Now, the title says mass production, so we are looking at around 100 pieces of your shirt, or record. That is by no means cheap. But, you don’t need to lose money doing this either. One hundred pieces is a lot. What you can do is set aside a small fraction of that to give away, and then sell the rest.
Something that many creatives dream of is making a living out of their passion. It is possible. But, it is also quite hard. It takes some investing in yourself to do so. Plus, some well-made products. If you have a great design, you want to share, or a mixtape you think is really worth a listen you can check http://implant.com.au/ out. They can help you produce your content in bulk and turn in out fast.