It is tempting to buy up as many domain names as you can afford, when you want to launch an online business. They are relatively cheap to purchase and easy to snap up. However, what happens then? Can you turn your investment into profit? Are there some domains that you should avoid?
There has been a rise in popularity of some controversial domain names, but these can be problematic. According to Digital Marketing Magazine, controversial domain names have the potential to underscore provocative marketing campaigns, which can be highly successful but the odds are high. Smaller firms may be wise to avoid the risk.
If you buy 10 or 15 domains at a time, you could spend a fortune to get them all up and running. Ryco Marketing, specialists in web design in Belfast, suggest these tips on deciding how many you should buy.
How many web sites can you cope with?
If you are going to invest in a web design service, such as http://www.rycomarketing.co.uk/web-design.html for several sites, you will want to ensure that you can cope with operating them all. Web sites do not run themselves. You will get a better return on your investment by setting up one excellent site, compared to several mediocre ones.
The general rule to follow is this. If you don’t need to attract a whole new audience, don’t buy a new domain. Simply adapt the ones you already have.
Buy what you can afford
Don’t spend a huge amount of money on a domain because you think it is unique. The domain name does not have to match your business name perfectly. The highly successful social media firm called Buffer uses the domain bufferapp.com and it has not done them any harm! Businesses don’t need the perfect domain name to be successful.
Similarly, don’t pay over the odds because you want to match your domain name with some popular keyword for your niche. Its SEO value may not be as great as you think it is. In fact, it may end up harming your business. Google is wise to this practice. It released an update to tackle the issue as far back as September 2012. Domains that have exact matches with keywords are devalued and appear lower in the search results.