Video is a powerful medium and an ideal way of communicating your brand message. Whether it’s for a training video or an awareness campaign, video is clear, concise and effective. If you are a small business, video can have a large impact on your visibility. Even better, if your product is particularly niche or complex, a video can explain what you do quickly and simply.
One of the biggest considerations you need to give some thought to is whether to use live action or animation for your video. Here, we weigh up the pros and cons of each.
Live Action: Pros and Cons
There is no substitute for real human emotion and the myriad of complex expressions the human face can communicate. Live action is ideal for a video that feels personal and human. Film production companies can help you tell a story and use actors who can connect your product or service to an emotional thread that will truly speak to viewers.
Live action is also brilliant for testimonials and live case studies, so people can see for themselves how others who have used your product have benefited. Live action is also perfect for showing how things work in the real world, rather than abstract ideas. You can show people your product and what it can do so your customers know exactly how your product can make their life better.
Live action is also economical and can be developed, shot and edited within a few days. If you need your video content ready and online in a quick turnaround time, then live action is ideal. However, one of the drawbacks of live action is that once it has been committed to film, that is what you are stuck with. You can’t change things down the line without having to re-hire actors and re-shoot, which is costly and time consuming.
Animation: Pros and Cons
Animations are brilliant for expressing complex ideas easily and so are perfect for explainer videos. You can boil your message down into its simplest components and communicate these in a way which is visually interesting and engaging. Particularly if the ideas you want to put across are abstract, animation can give these ideas a form so that people don’t get confused with the overload of information.
Animation is also fantastic for putting across your brand style, as a strong aesthetic can be used. You can use colour, texture, and shape to speak volumes about your small business. Animation is a powerful way of expressing your brand so that people know exactly who you are and what you are about.
Animation does have the drawback of being slower to produce, which means that you need to schedule plenty of time to have your animation developed.