For businesses in the US, it’s all about marketing. In many ways, success is determined by how loud you can shout and how much money you have to pour into glossy advertising campaigns. It can make life rather difficult for small enterprises because they don’t always have access to award winning teams or celebrity endorsements.
If you’re a tiny startup or an entrepreneurial duo on a tight budget, the priority is balancing the books and making sure that spending is sustainable. You’ve got to be lean, lithe, and have ready access to capital, in case of market upheavals. The problem is that this doesn’t always gel with the need for dynamic marketing.
The good news is that, if handled correctly, virtual offices and remote routines can be a fast track to brand excellence.
The Lure of a Premium Address
It’s easy to forget that simply having an impressive address affects the strength of a brand. It might sound too good to be true, but think about how often people judge others based on where they live. Corporate addresses are no exception.
The many benefits of virtual offices can be experienced in some of the most prestigious parts of Miami, New York, Chicago, Dallas, and San Francisco. Crucially, they’re very affordable because the physical space and resources are shared with other tenants.
Claiming the Top Spot
Yet, just because the office space is not yours alone, it doesn’t mean that you can’t exploit its reputation. Virtual vendors encourage all tenants to claim the building address for use as their primary business location. If you do this, nobody will know that you don’t have a private office.
It adds a lot of extra credibility and professionalism to your brand. You can, of course, run a successful business from home, but it’s harder to build up that sense of corporate integrity. If you associate the company with a world class location, the press and investors will notice.
Staying Connected 24/7
Whether you’re a tiny two person team or a rapidly growing enterprise, connectivity is vital. We live in a world of constant communication, and customers demand that brands be available all the time. This can be a difficult feat, but it’s an essential part of success in the modern age.
Fortunately, virtual offices are perfectly placed to help with this. They can set tenants up with 24/7 receptionists and phone lines so that schedules and conflicting time zones never get in the way. Don’t forget that every call you miss could be a big opportunity or a major sale.
Creating Digital Platforms
One area where it’s worth spending a little cash is website development. These days, all businesses need a high-quality platform, with no exceptions. Ideally, it should be mobile optimised and fully integrated with social media sharing tools.
If you don’t have the skills to do this yourself or haven’t yet hired a web developer, you can use the support provided by virtual facilities. Most are able to connect tenants with qualified professionals. Alternatively, they can help you arrange a ‘skills exchange’ with a fellow tenant.
Why Logistical Freedom is the Key to Success
Ultimately, virtual office solutions are valuable because they don’t make unsuitable demands of their tenants. Unlike traditional leasing systems, the focus is on what’s best for businesses. These vendors manage and support brands, but they don’t try to lock them in. This is very important, as the key to long term success is so often the ability to make quick changes.