‘Looking so bomb, gonna find me a honey
Got my Ray Bans on and I’m feelin’ hella cool tonight, yeah.’
These were the lyrics that allegedly cost Ray Ban $150K back in 2010- cheers for that Rihanna.
Of course the iconic eyewear brand is well-known for its product placement, from Tom Cruise in the legendary Risky Business right through to Damien Lewis in Billions. Whilst we’re maybe more aware of brand placement in films and TV shows many of us don’t notice the song lyrics that sneakily mention some of the world’s most popular brands.
Fashion brands are frequently referenced in song lyrics. In fact, research shows that it is the second most likely category to be mentioned, with car brands leading the way. The majority of fashion references come from style obsessed rap singers who view fashion labels as a way to elevate their social status. However, there are other artists beside those in hip hop who like to name drop from time to time.
In 2013 US hip hop band, Migos released their debut single Versace. Obviously the lyrics were very varied and original, just check out the catchy hook:
“Versace, Versace, Versace, Versace
Versace, Versace, Versace, Versace
Versace, Versace, Versace, Versace, Versace
Versace, Versace, Versace, Versace, Versace”
Migos didn’t make it that far in the charts, however fellow rapper Drake did remix the song and it featured on many ‘best songs of 2013’ lists.
- Apple Bottom Jeans
Perhaps one of the most noticeable brand placements in a song. You know how it goes:
“Shawty had them apple bottom jean
Boots with the fur
The whole club was looking at her”
Apple Bottom Jeans would have certainly been grateful to Flo Rida for mentioning them in ‘Low,’ especially as the track enjoyed global success.
Gucci is one of the most referenced fashion brands in hip-hop music, with the likes of Jay-Z, Nicki Minaj and P-Diddy all including it in their music. But who sang this one?
“Break records at Louis
Ate breakfast at Gucci
My girl a superstar all from a home movie.”
Yes it’s Kayne West with ‘Clique.’ Released in 2012, the song only made it to number 22 in the singles chart…perhaps the brand positioning wasn’t as successful as it could have been.
- Alexander McQueen
She’s given air time to many things in her time, from triangular face hats to cured meats. However designer Alexander McQueen must have been pretty pleased that she dedicated a whole song to him:
“Cause I’m not like that
I’m physically crafted to be
As fitting as McQueen”
Lady Gaga’s ‘Fashion of His Love,’ was great publicity for the designer and his products.
- Coco Chanel
You may be mistaken for thinking that a song called ‘Fashion Beats’ out in 2010 would have more than just one designer label included in the song lyrics. But only Coco Chanel is actually name dropped:
“Space, sugar case, to the moon let’s go!
Coco Chanel, Marilyn Monroe,
The Black Eyed Peas clearly didn’t think it was right to include any other designer names.
There’s no doubting Madonna’s preferred fashion label. The Queen of pop had long since included fashion labels in her lyrics- way before Kanye.
Beauty’s where you find it (move to the music)
Beauty’s where you find it (go with the flow)”
I don’t know about you but I think Madonna really likes Vogue?
- Vivienne Westwood
If you were a rich girl, which fashion designer would you clean out first?
“Think what that money could bring
I’d buy everything
Clean out Vivienne Westwood
In my Galliano gown”
Well in the hit song ‘Rich Girl,’ Gwen Stefani let us know that she would go with Vivienne Westwood. It’s just a shame that she wouldn’t leave anything for the rest of us.
- Marc Jacobs
Nicki Minaj has her own style, but her clothes are likely to have been designed by Marc Jacobs if her 2010 single ‘Blazin’ is anything to go by.
“I just took your whole life and redesigned it
I think I’m Marc Jacobs, I think I’m Lagerfeld
I think, without makeup you still bad as hell”
A lover of the catwalks Minaj frequently name drops her favourite designers.
Apart from Rihanna’s special mention in ‘Cheers,’ Ray Ban has also featured in other song lyrics, including Sean Kingston’s ‘Rum and Ray Bans.’