Pizza Hit has made huge strides since it separated from it’s US owners in 2012. The food chain has worked hard to strengthen its appeal to millennials and those with young children, rejuvenating the brand to remain in the running against heavy competition within the UK’s casual dining market.
The Transformation Continues
The focus for Pizza Hut going forward is menu development, people training and further investment in restaurants. Improving the customer experience is also a major theme. So far, 82 restaurants (30 per cent) of the 275 strong chain have undergone refurbishment – with positive results. Most notably, sales are up 5 per cent. The next few months are expected to be equally profitable.
By the end of the year, 50 per cent of the estate is expected to have undergone redevelopment. Spend at each one is estimated at from between £60k at smaller restaurants, to around £600k for the flagship, high return locations. Currently, the refurbished branches are delivering 35 per cent sales and 40 per cent EBITDA. The layout and look of each restaurant has undergone significant changes.
As the casual dining industry continues to grow and with the markets for commercial warewashers and other equipment, such as that available at https://www.247cateringsupplies.co.uk/bar-supplies/commercial-warewashers/commercial-dish-washers, booming, the competition for Pizza Hut is big. However, it looks likely the brand will remain market leaders.
With a new, open frontage, booth style seating and improved layout, the modern and bright atmosphere now appeals to a significantly wider demographic, from young families to busy millennials. This, alongside the self service drinks machines plus clear branding and signage, ensures existing, new and returning customers are all more than happy.
Although it remains a US pizza brand, the company are now offering a range of new chefs specials, American Legends, as well as many old favourites and create your own options. The variety and versatility of the new menu is perfect.
Managers of the newly transformed Pizza Hut branches have certainly relished the opportunity to add some excitement to the old, rather tired brand. And the hard work on all levels is definitely paying off! Staff and customers are feeding back positive messages and it looks likely that the chain will continue to go from strength to strength in the coming few months.