With the advent of the Internet, a revolution in communication started that has truly changed the way people get out their messages about what is going on in the world. Some forms of advertising have become obsolete, as they just aren’t as efficient and fast as the forms that can be easily provided by sending out messages via social media. The funny thing is, however, some of the tried and true forms of getting a message out are still very valid. What we’re seeing is that people still need to receive a message in many different forms in order to act on it and retain it. That’s why some of the best forms of getting out a message are also the most traditional.
A Tangible Message
There’s no doubt that a company that can put out a big message via television or a blast of radio ads will have a solid impact, but for some products and events, (especially on a local level) the old fashioned forms of advertising can still be a solid choice.
We’ve all seen the success that a simple message put through on a printed flyer can have. Groups like the Girls Scouts of America advertise their cookie sale events by putting up flyers all over town in advance of a local sales event, and this approach can be amazingly successful.
Traditional yet unique printed stickers, made via custom sticker making processes found online, can be a tremendously successful way to advertise a product or a business. A sticker can have a company logo or information about a special event or service printed right on the sticker, which can be given out to potential customers. This simple but effective form of advertising is one more way to reach customers, and keep that message “stuck” in their minds when they need a business service.