Things have evolved drastically with the advent of technological improvements in major areas. Tech giants like Google, Facebook, Microsoft are concentrating on solving problem that will benefits billions of people around the world. Gone are the days where businesses find it hard to track their sales and customer’s interest on products and services.
Big Data technology in businesses opens up numerous possibilities for in-depth analysis and creative predictions. Big Data is a data processing intelligence technology helps businesses to make accurate decisions. Generally big data refers to huge amount of data processing done by high-end systems.
It does not equate to any specific amount of data, but commonly discussed in relation to Zettabyte, Yottabyte, etc. It collects customer’s personal and commercial data from various sections like Black Box Data, Social Media Data, Power Grid Data, Transport Data, Search Engine Data and more.
These data sets with the intelligence of algorithm applied combining various tools, techniques and frameworks to make accurate decisions and predictions to the benefit of customer interaction and improvised business.
HOW BIG DATA REVOLUTIONIZE BUSINESSES
Businesses implement big data technology, process enormous amount of data retrieved from a broad range of sources. Data in the form of structured and unstructured information collected to benefit, understanding of customer behavior.
Structured information in the form of shopping order history, products most seen, intelligence from industry partners. Unstructured information in the form of Posts views in Facebook, trending hashtags in Facebook and twitter, and what not. Day and day the amount of data present and processed on the Internet grew to unthinkable heights.
These data processed with big data management principles allows businesses to target each and every individual and their own interests on products, services they are interested. So that the systems will predict their relevant interests and supply respective advertisement to directly benefit the consumer with their intelligence.
Digital Companies become more and more data-driven in this technology era, where they can put the data collected into action. For example, the Indian telecoms start-up Jio arrived to the market being completely data-driven with free services. These data will provide them the capability to make decisions based on them and implement new business processes in a more effective way.
FUTURE OF BIG DATA AND WHEN TO INVEST
It is estimated that Big Data will be a $125 billion industry by 2025. The number of new Internet users is exponentially in the increase generating larger and larger volumes of data. Future holds the sky high scalability in the data intelligence and analytics will put us far more ahead in predictions and effective business model. Now is the right time to invest in the billion dollar industry as companies like Amazon, IBM are already showing exponential growth in the business.
Companies expecting professionals with adequate knowledge on this technology since its importance is well understood. Certification like these provides a hands-on experience with Big Data which can be acquired with effective classroom training. A qualified professional with a big data certification have an edge over other candidates in the same field. No need to exaggerate the importance further and the handful salary that will come with the job. It gets easier for the employer to recruit candidates with prior knowledge on the technology rather training them after recruiting.