When you run a storefront, your business’s facade is one of the first things that customers see. Rundown materials, peeling paint and other issues tell customers that your business may not be worth the shopping trip. It’s time to change that perception by improving the exterior materials. By focusing on several elements, the facade can look sleek without too much of an investment.
The neon signs of the 1970s and 1980s are now defunct. Consider an outdoor sign that brings in the customers without lighting up the entire street. LED signs use light-emitting diodes that illuminate with a bright intensity. They’re relatively inexpensive, and the lights can be configured into almost any shape. Add an LED sign to your window or create a huge sign above your outdoor patio. Potential customers who passed by before will now enter your doors.
A simple, coat of paint really makes a difference when it comes to business-facade improvements. Choose a color that reflects your professionalism in the industry. The hue might be associated with the company’s colors or industry trends. Be sure to use paint that’s designed for the exterior surfaces. Saving money on interior paint applied inappropriately will only create a faded appearance on the exterior. In some cases, the facade will look worse than it did before when the paint fades away at an accelerated rate.
Your business’s facade might have an open patio that’s seen better days. It may even have a warped or sloped element to the surface. Consider an elevated deck for the patio where pavers can be leveled and aligned across the entire surface. A neat and attractive patio tells customers that you have quality throughout your business, including the main product line. Set out chairs and tables for your customers too. Giving the clientele a place to relax keeps them at your business for a longer time period than before. More sales could be in your future.
Welcoming Front Doors
Keep your front door clear of any advertising or blocked views. The doors should be made of glass, which welcomes clients into your storefront. Ideally, choose automatic doors that slide open as customers arrive. The simple act of opening and closing the doors will only invite customers to walk through the doors even if they didn’t intend to do so at first. Inviting doors will only improve the foot traffic through the shop when it was otherwise lacking.
Decorating With Plants
Regardless of your business’s industry, decorating the exterior with plants is always a positive improvement. Add planters to the exterior where they flank the front door. Guide your customers from a sidewalk with planters along a walkway. Small trees outside of the business might shade visitors as they walk nearby. When they stop for shade, the passersby might enter your business out of curiosity. Always keep your plants neatly pruned, however. Plants that overgrow an area tell customers that you’re neglecting the storefront’s facade. This negative connotation shouldn’t define your company as people walk in and out of the front door.
Always hire contractors who have experience and licenses in their fields as you improve the facade. Your business’s future largely depends on perceptions that are created by glances at your facade. With a little effort on everyone’s part, any business can shine as if it was built yesterday.