So you have signed up to take on a charity challenge event? While the physical aspect of the long distance walk or bike ride will be challenging, the task of raising funds can be equally as difficult. It’s hard to ask strangers and your good friends to give their money to your charity events, even if it is for a good cause.
One thing to remember is that no one owes you anything and no one is obligated to donate to your cause. Don’t try to guilt them into it, but just let them know what their donation would mean to you and to the charity you have chosen.
If you have the right approach, you can be successful raising money for a charity challenge walk or bike ride. Social media can be a very valuable tool in this regard. With the right strategies on social media you will be able to raise awareness for your event and get the most possible donations. Here are some great tips that you can keep in mind when raising money for charity bike rides and other events.
Keep it Simple
People have a very short attention span when it comes to social media and the internet, so make sure that any updates you post are succinct. Make your point clearly and quickly so that people will not lose interest.
Link To Your Donations Page
Your charity challenge should have a donations website where people can pay towards the cause with the click of a button. Whenever you make a Facebook status update or a tweet, it should include a simple and easy link that will take any potential donors straight to that donations website so that they can make their donations. After all, you’ve got their attention with a social media update so why not encourage them to donate right there and then?
Be Passionate About Your Cause
One of the keys to fundraising is caring deeply about the cause itself. You should choose a charity that you believe is worth contributing to and research it to make sure that the money is being spent in a helpful way. Then, you can convey this information to your potential donors and show them how donating to your charity challenge will make a difference. Create a Facebook post where you describe why you have chosen this cause and what is so important about it. Write from the heart and let others know why they should care too.
People Feel Good When They Donate
People love to contribute to a good cause because it makes them feel good. One of the ways that you can increase your donations is to appeal to this good feeling. Let your donors know that they are heroes. Show them what their donation goes towards and the positive results of their actions, whether that is helping teach children to read, supplying clean water to a village in Africa or rescuing stray dogs and cats. In your social media promotion of your fundraising campaign you can show photos or videos of the charity in action so that everyone can see the good they do in the world.
Social Media is a Conversation
No matter what your charity event is, what you are raising money for and what social media platform you use, the important thing to remember is that social media is a conversation. This means that your efforts will be a lot more successful if you take the time to engage your followers and friends. Don’t just use your social media accounts to broadcast your information, start a conversation with your followers. Ask them for feedback, answer questions, ask questions and become involved in a community. This will help you to create personal connections with your followers, so that they will feel more emotionally connected to your charity.
Let Your Personality Show
When you understand that social media is about conversation, it is important to remember that people want to connect with a person rather than a faceless brand. If you are hoping to start a fundraising campaign for a charity, make sure that you put as much of your personality into it as possible. If you are silly and goofy, or emotional and passionate, or dry and sarcastic, let that shine through and people will connect with it. They will care about you, so they will be more likely to feel an emotional investment in your fundraising campaign.