Google’s 2018 plan to change how their SEO ranking will work to increase the weight placed on mobile accessibility will, therefore, impact a huge variety of businesses. Why, though, would Google make these changes, and how can you ensure that your web search rank doesn’t fall?
Why is Google prioritising mobile?
Put simply, Google wants to regularly update their search ranking algorithms to accurately reflect the priorities of users. Failure to do so would, as hard as it may be to believe, leave the way open for a competitor, who delivered more desirable results, to move in on their market share.
The search patterns of end users, therefore, impact Google’s algorithm, and in recent years users have increasingly been moving to mobile devices. So much so, in fact, that mobile internet minutes surpassed desktop minutes in 2014, and by 2017, UK internet usage was over 60% via mobile devices – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
How to ensure your site doesn’t suffer
The most effective way to ensure that your site remains easily found, and stays high on Google’s search rankings, is to engage with local SEO services like https://www.elevateuk.com/seo-services/ in order to ensure that your site is entirely compliant, and you are doing all that you can to optimise your search engine rank.
If you are confident in the current state of your site, or want to try to maintain your rank on your own, you need to understand the criteria Google will be evaluating in regard to mobile compatibility.
These criteria, all of which will be checkable by one of Google’s bots, will include whether or not a site uses software that is not typically mobile compatible, such as Flash, and how navigable the site is on mobile by default, that is, whether the text is of a readable size, and whether links are far enough apart to be tapped accurately. It will also check whether all resources on the site are accessible regardless of platform.
While these changes might cause some difficulty for businesses, the fact of the matter is that the mobile share of web users is increasing almost weekly. In order to reach your customers, your site will need to be mobile friendly.