Not every business has the budget, or indeed the know-how, to organise PPC (Pay Per Click) advertising. But there’s no reason why that should necessarily mean that you can’t achieve great results from the search engine rankings, provided that your SEO policy is clear and appropriate.
With that in mind, here’s our guide on the top ways to ensure that your SEO exceeds it targets.
Make Mobile Searches a Priority
According to Search Engine Land, Google reports that over half of its UK searches are conducted via smartphones, so it pays to ensure that your site is correctly formatted for mobile displays.
Google already ranks sites higher which feature mobile-friendly technology, but with the demographic now favouring smartphone use for searches, it makes good business sense to ensure that your SEO techniques reflect this.
Use Video to Get Your Message Across
Google loves videos, and so do visitors. Keep them relevant to your business and as entertaining as possible, as this will help them to spread online. A well-thought-out video message can add real impact to your brand.
Google ranks pages containing video as much as 50 times higher than those without. By the same token, people viewing pages with video are over 40 per cent more likely to click through to make a purchase than if you offer plain text pages.
Don’t Forget Social Media
Love it or hate it, social media can have a huge impact on your business. Search engines look across social media platforms for great content, so use it to your advantage and ensure you put in place regular updates that link to your business website.
No everyone is blessed with expert SEO knowledge, so if social media isn’t your strong point, then seek out expert help. You’ll find experts in SEO in Dublin or Doncaster or Derby, so it will only be a matter of moments to find great companies such as http://www.rycomarketing.ie/, who will show you how to make your website stand out from the crowd.
Remember to Keep It Local
Search engines can get your brand message to people around the world, but your principal focus should be on your local area, particularly if you are providing local goods or services. Tell Google your location, and watch as your profile increases dramatically for local searches.