Making sure your brand is on social media is a must for most retailers nowadays. However, simply setting up a page that you update once in a while simply isn’t enough to help you reach your intended audience. Instead, take a look at these five strategies that have worked well for retailers this year.
Visual content is usually far more appealing than basic text, and it is always going to attract more interaction from visitors to your site. Images used to be the preferred content, but the stakes have been raised with the inclusion of video content. Shoppers like to watch just what a product can do, and what better way to show that than with a video? Facebook Live has been an integral part of this, with more and more users now tuning into their favourite brand channels to watch them live.
In-channel purchase options
Showing your followers your products is essential if you are looking to sell, but with more platforms now offering in-channel purchase options, it couldn’t be easier to direct potential customers to specific products. By integrating eCommerce features, you can increase your sales substantially.
With a significant number of consumers preferring to shop through their mobile devices, brands looking to increase their sales should tailor content to mobile. Social media is predominantly accessed via mobile, so mobile-friendly content is essential to ensure potential customers can interact with it. It also helps to have easy-to-find customer service. Click-through options are a great advantage, especially as most customers now prefer to contact a brand through social media.
If a brand is holding an event, in store media can be arranged through Moodmedia, and shoppers are more likely to stop by if they can enjoy in store media. This is something that can also be done through social media. You can hold exclusive events and encourage consumers to shop by offering rewards for social media interaction.
Some of the biggest companies out there use celebrities and high-profile stars to help promote their brand. However, that doesn’t mean that smaller brands can’t do the same. Rather than paying celebrities, try to connect or team up with other brands to help generate sales. Look for companies that sell products that will complement yours and vice versa.