Mobile devices like smartphones and tablets are increasingly the device of choice when it comes to accessing the internet. For that reason, companies are keen to leverage mobile apps as a means of boosting their business.
In the rush to develop mobile apps, there are a number of pitfalls that must be avoided.
Choosing the platform
The basic choice here is Android or iOS, although you may want to consider Windows, too. This is a decision that isn’t just driven by technology; it’s also about your target audience. Remember that even though iOS is popular in the US and Europe, Android is overwhelmingly more common on a global scale.
You’re not building a website
It’s easy to think of a mobile app as being an alternative to a website, but it is actually very different. The app doesn’t need to do all of the things your website does; it needs to focus on specific tasks and do them well. You can always refer users to the mobile version of your site for other functions.
If you’re not selling products via an app, you may want to think about how you monetise it. Common choices are a subscription, an initial free download with in-app purchases, or in-app advertising. Again, the choice is more about your audience and what you want to achieve than the technology.
Beating the competition
Your app is going to be up against hundreds and possibly even thousands of competitors. It’s easy for it to get lost and sink without trace, so you must have a plan to market it effectively. Once more, it’s your audience that should drive your choices. Who are you trying to reach, and what’s the best way to get to them? A professional web development company in London such as https://www.redsnapper.net will be able to help you develop a strategy to reach them.
App users will quickly uninstall a product that is unreliable or full of bugs. It’s therefore vital that your app is tested properly. It is worth using specialist testers or recruiting beta users who can use the app in a real-world scenario and will be able to uncover problems that you’d be likely to miss if relying on in-house staff to carry out the testing.