As one of the biggest holiday shopping events of the season has already passed, many business owners are already looking for ways to develop more effective marketing campaigns that will make next year’s holiday sales even better. However, many companies cannot rely on holiday sales alone to keep them in business. That is why it is important to develop and implement impactful marketing campaigns throughout the year. The good news is that many of the marketing tactics that business owners use during the holiday can also be successful year-round.
Holiday Marketing Tactics that Work Year-Round
If you think that these marketing tactics are only useful during the holiday shopping season, think again! Here are 3 holiday marketing tactics that are effective throughout the year:
- Provide a sense of urgency in your ads.
During the holiday season, many businesses take advantage of the holiday shopping rush by promoting sales and special deals that are only available for a limited time, such as free shipping until a certain date or a discount that is only available on Black Friday, Small Business Saturday, or Cyber Monday. This marketing tactic can be used in your ad campaigns throughout the year to provide a sense of urgency and influence customers to act sooner rather than later.
One way to do this is by providing a deadline in your ad promotions and a clear call to action. You can also promote a sense of urgency in your ad copy by including phrases like “act now,” “don’t wait,” or “for a limited time.” If you are offering a free gift or special promotion, make sure that you indicate that there is a limited supply or that the offer is time-sensitive.
- Invest in paid social ads.
Many businesses tend to invest more in paid social ads during the holidays. This is because ads on platforms like Facebook and Twitter can help increase visibility during the shopping season while also offering sophisticated targeting options that allow business owners to get more out of their marketing budget by bringing in more qualified leads. Social media ads are a very successful holiday marketing strategy. However, this tactic can provide all the same advantages long after the holidays have passed, making it a useful strategy for year-round marketing.
Whether you are promoting a brand new line of perfume or selling massage therapy services, social media platforms are a great way to get the attention of your audience. With the ability to target consumers based on demographic information such as gender, income level, and geographic location, business owners can ensure that their ads are being shown to those who are most likely to make a purchase. This allows businesses to optimize their marketing budget, which is especially important during slower sales periods.
- Utilize remarketing to reach out to customers again.
Remarketing allows business owners to retarget customers who have already shown interest in their products or services. For instance, if a consumer places a product in an online shopping cart but does not complete the purchase or browses a variety of products on a company’s website but leaves without buying anything, the company can reach back out to these customers through remarketing. This is a popular marketing tactic during the holidays because many shoppers bargain hunt or shop around for holiday gifts before finally making a purchase.
If you’re thinking to yourself, this seems like a useful tactic for year-round marketing, you’re right. Remarketing allows business owners to reach back out to any customer who has shown interest in their brand. By showing website visitors a targeted ad on another site, remarketing helps you stay top of mind with these consumers and work to influence their purchasing decisions.
Financing Your Marketing Strategy
Now that you know how to reach more customers and grow your business through effective marketing, it is time to discuss implementation. Most of these marketing tactics require a significant up-front investment. Some businesses do not have an in-house marketing team to develop creative or deploy strategic ad placement. Other businesses may have a marketing team, but they are still working with a limited budget, which can restrict what they are able to do with their ad campaigns. This is where access to funds can come in handy.
A line of credit provides ongoing access to business funding that allows business owners to adequately invest in their marketing campaigns throughout the year. With a line of credit, business owners have the funds they need to redesign their website, hire help to create engaging creative, and pay for ad placement that will significantly increase visibility across their target market. Since a line of credit allows you to access funds whenever you may need it, this can be a great tool for businesses to use year-round.
The bottom line is that no matter what industry your business is in or what size it happens to be, developing and launching effective marketing campaigns is vital to staying competitive in the modern marketplace. If you want to grow your company, you need to increase your visibility, engage with potential customers, develop customer relationships, and encourage repeat business. With the marketing tactics listed above and access to the necessary funds for an effective marketing budget, your business can thrive long after the holidays are over.